Quite often I hear PSP and OEM sales people talking about the enhancements of feature A or the speeds and feeds of their devices. They miss the opportunity to demonstrate how they resolve the customer’s issue and make the customer’s life better. We need to show our customers that we understand their business and we have the solution to make them successful.

You’ve probably heard or seen article headlines or discussion, including this one, about telling your story. But what does storytelling really mean, especially in business? Do you start from business inception and take prospects through the decades? Are you thinking you do that already? Or this storytelling buzz is a marketing trend that will fizzle out next year.

Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy sessions throughout the process to ensure we gained not only buy in from each department, but support for the marketing strategy.

We touched on and discussed many aspects throughout the process; go to market, support, product features and so on. The methodology had the team thinking in new ways as well as maintaining a strategic focus for the coming year.

Government Regulations, privacy, and opt-in requirements impact marketers’ lives. Are these legal issues hinderances or advantages? We discuss 4 areas that are impacted.

Stand out from your competition. Take advantage of the opportunity to present your proposal and make it a dialog about the business impact and value of your solution/service. You have a limited amount of time to make an impact and build trust.

Are you ready for in-person events? A recent study found that 81% of meeting planners will conduct their next in-person event in 2021.

As we emerge from a year of lockdowns, restrictions and Zoom meetings, along with changes in life and in business, the decision to go back to attending #events in-person is not clear cut.

Check out 6 business factors which may help you decide.

Adam LeFebvre, President of Specialty Print Communications discusses the company’s not-so-traditional transition to inkjet printing. Our interview examines how inkjet unlocked a completely new way to provide quality, full variability and personalization on almost every piece of the billion plus pieces of mail that SPC produces each year.

While so many printers stepped up and started manufacturing protective devices this time last year, personal cosmetics brands uncovered an opportunity. By understanding their customers’ requirements, they develop and position products that lead to growth by leveraging their core business strengths.

A customer satisfaction survey provides the feedback you need to inform your strategies for growth. Gartner research shows that 75% of organizations have proved that customer satisfaction leads to revenue growth through increased retention or lifetime value. Begin the process with your goal.

Uncuff your marketing clients’ hands, ideas and budgets with Inkjet printing. Polaris Direct provide clients with strategic marketing services, providing end-to-end marketing solutions.

Forrester defines Account-based marketing as “A strategy through which marketing and sales jointly obsess over how to pursue, establish, and grow long-term, highly engaged revenue relationships with specific customer accounts.” These accounts need strategic planning and systematic approaches for effective communications with multiple decision makers to win the business.

As marketers we strategize, plan and implement programs focused on our prospects and customers. We review every detail and revise schedules for new product launches, company expansion, and communications. Ensure that marketing and sales are aligned.

No matter how well planned, organized, and focused you are, situations come up. These unforeseen events can impact your day, your week and yes, your year. Limit exposure during a sudden event by reviewing these five areas.

Transformation Series: Content Critical provides insight into their significant success in driving revenue with inkjet. Turning inkjet into a profit engine required a close look at people, processes and markets.

Transformation Series: Content Critical reflects on the industry, their journey and how inkjet printing transformed their business.

It’s important to understand that marketing communication is on ongoing trail and you need to be agile and willing to change. Here are 3 tips to get you focusing on your marketing communications cadence.

One of the biggest mistakes that companies make is not continually engaging with their customers. Customer retention is cheaper than customer acquisition. It costs five times more to attract a new customer than retain a current customer. Increasing your customer retention by only 5% can lead to a 25% - 95% increase in profit.

You’ve read about planning for this year. You must do it now. It needs to be strategic and smart and well thought out. Many of us have given you templates, checklists, infographics and offered time to get you started. Still nothing? We’ll help you get started.

When a new business opportunity arrives, you might think, let’s outsource the project and mark it up. A longer lasting, revenue impacting approach is to collaborate with another company. Since getting started may be a challenge, read about the seven steps to help you evaluate potential business partnerships.

What you can do to improve your market awareness, sales opportunities and business revenue? Now may be the time to analyze what is working and what needs a new approach to achieve marketing goals with a marketing assessment.