Lead, Follow, or Get Out of the Way
Ten tips to help you increase lead fulfillment and protect your exhibit-marketing program in the process.
1. Proactively Plan to Follow Up
2. Define Your Target Audience
3. Appoint a Spy
4. Score Your Leads
5. Automate Emails
6. Determine Your Cost Per Lead
7. Help Sales Avoid the Dreaded Cold Call
8. Keep an Eye on Your Sales Leads
9. Nurture Seemingly Dead Sales Leads
10. Commit to Making Ongoing Improvements
